Design Management in Car Design
The automotive design processus is something complicated believe me. From sketches to production there are almost 4 years of activities, brainstorming – ideas selections – sketching evolutions – early presentations to select ideas -product planning meetings – marketing – first architecture product plans – virtual reality step – model making – master models – technical meetings – suppliers meetings – follow up parts – prototyping – modifications and up dates follow up – at so on untill production!
Now this is a summarized description of an Automotive industrial car design processus, if we go in detail only on Design activities from sketches to final design freeze we have to integrate a parallel processus made specially for all design activities to develop a car design for production. BMW, Ford, Volvo, General Motors, Renault, Fiat, Alfa Romeo, Honda, Toyota, Samsung and many others every car company has its own processus. They all very similar specially in Design, some more focused on manual activities (older methodology and more time consuming), some others focused more on virtual reality (faster and more modern method).
(Source: Luciano Bove)