When drawing is thinking by Patrick Le Quément, Renault Design creator
Patrick le Quément is a world famous car Designer. As SVP Renault Corporate Design, his team’s products have included brillant and bold designs such as Twingo, Mégane and Mégane II Scénic; the Espace models of 1994 and 1998; Kangoo; Laguna models of 1994; Avantime and the Vel Satis of 2002.
Patrick’s motto is Design = Quality; his structural changes of Renault design were to develop an independent and innovative formal language, turning Renault Design in an effective brand name.
Here he comes back to his first steps in design, showing how he moved from Bauhaus functionalism to “drawing is thinking” personal belief. This approach seems familiar to digital design approach where “prototyping and designing” happen quite simultaneously, in short innovation cycles.