The book presents, in the “Masterpieces” section, 100 high quality images with painstaking attention to detail. 80% of the photographs have never been seen before, as they where shot exclusively for this book.
The blend of images creates what the author calls “a visual experience”, never monotone, but trying to awaken emotions every time a page is turned.
It is a mix between classic and modern cars, between concept and production cars, between studio and on location shots.
To compile this book, Degler worked together with most Italian car museums, automotive companies, design centres and car collectors in Italy and worldwide. “Made in Italy” is completed with an initial section dedicated to “The Maestros”, where eleven automotive legends are portrayed and share some thoughts with us: Giampaolo Dallara, Leonardo Fioravanti, Marcello Gandini, Giorgetto Giugiaro, Flavio Manzoni, Paolo Martin, Horacio Pagani, Paolo Pininfarina, Ercole Spada, Alfredo Stola and Andrea Zagato.
The goal was not to show the most important or significant models, something you could easily find on the internet, but to create visual pleasure through quality and exclusive photography.
“If you create something, it needs to be something never seen before, ” Degler explains. The total cost of this colossal project exceeds €100,000. Since the first shot was taken, more than ten years have passed.
“Made in Italy” has texts in both English and Italian. It is also printed in Italy using the best materials.
To make it even more personal, Degler Studio self-edited it: “I wanted to create something each car-, photography- or design-enthusiast could proudly display in his living room, sharing it with friends and enjoying it from time to time. Being a perfectionist, I prefer to self-publish my books so I can have total control of the project. It becomes a more personal and complete work. I can choose the best materials, have no restrictions with the number of images or pages and can offer the best quality product, without profits in mind, unlike most publishers. This book represents my biggest and most important project.”
“Made in Italy” will be available in February and can be pre-ordered now on Kickstarter, with 45% savings from the retail value.
For more information you can follow @degler_studio on Instagram.
(Image Courtesy: Degler Studio for Car Body Design)