Petersen Museum presents exhibit on 1960-70s Italian Motorcycle Design (and 2 Dream Cars)

Exhibitions, Motorcycles 21 Jan 2020
Petersen Museum presents exhibit on 1960-70s Italian Motorcycle Design (and 2 Dream Cars)

Petersen Automotive Museum has opened an exhibit titled “Silver Shotgun: Italian Motorcycle Design of the 1960s and 1970s.” The event also showcases the iconic Lancia Stratos Zero.


The display, inaugurated on January 16th, 2020, is named after the distinctive metal-flake paint used on certain Ducatis in 1971, and presents 20 Italian motorcycles and two dream cars that exemplify styling changes in this era, concurrent changes in industrial design and complementary graphics and film.

1971 Ducati Silver Shotgun 350 Desmo

1971 Ducati “Silver Shotgun” 350 Desmo

Located in the Richard Varner Family Gallery, key motorcycles on display include a 1971 Ducati “Silver Shotgun” 350 Desmo, the only existant all-original 1972 Ducati 750 Imola racer, a 1972 Ducati 750GT, a 1975 Ducati 860GT designed by Giorgetto Giugiaro, a 1974 Ducati 750SS, a 1976 Bimota SB1, a 1978 Bimota SB2, a 1974 Laverda SFC, a 1973 MV Agusta 750 Sport, a 1975 Moto Guzzi V7 Sport and a 1977 MV Augusta 750 America.

1972 Ducati 750 Imola Racer

1972 Ducati 750 Imola racer

The cars include a 1970 Lancia Stratos HF “Zero” and Michelotti-designed 1971 Fiat Shellette, plus a monumental sculpture by Luigi Colani.

1970 Lancia Stratos HF Zero Concept

The exhibit was guest curated by Motorcycle Arts Foundation (MAF) co-founder Paul d’Orleans, produced by MAF and Sasha Tcherevkoff, and supported by the Stuart Parr Collection.

“’Silver Shotgun’ explores the relationship between progressive Italian motorcycle design and industrial design, during an era when both industries were concurrently exploding with color, energy and vigor,” said Petersen Automotive Museum Executive Director Terry L. Karges.

“When guests walk through the rows of bikes, they will get a sense of the cultural revolutions that were taking place during the 1960s and ‘70s that in turn inspired freedom of design across multiple industries.”

“Silver Shotgun: Italian Motorcycle Design of the 1960s and 1970s” runs through February 2021. To learn more about the Petersen Automotive Museum, you can visit www.Petersen.org.

(Source: Petersen Automotive)

Image Gallery

Petersen Museum presents exhibit on 1960-70s Italian Motorcycle Design (and 2 Dream Cars) - Image 2
Petersen Museum presents exhibit on 1960-70s Italian Motorcycle Design (and 2 Dream Cars) - Image 1
Petersen Museum presents exhibit on 1960-70s Italian Motorcycle Design (and 2 Dream Cars) - Image 3

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