The design of the Bugatti Vision Gran Turismo Concept, which is set to debut as a real show car at the upcoming 2015 Frankfurt Motor Show, celebrates the marque’s racing history – and in particular pays tribute to the victories in Le Mans 24-hour races in 1937 and 1939.
The designers drew their inspiration from the brand’s successful racing tradition. The historical theme for the design of the Vision Gran Turismo virtual modern race car was, in particular, the Bugatti Type 57 Tank and its victories in the 24-hour Le Mans race in 1937 and 1939.
Consequently, the Bugatti Vision Gran Turismo makes its appearance in the classic blue two-tone finish of the Type 57 G Tank, the winning car in 1937, simultaneously evoking the colors of the historical French race cars of that period. Since then, blue has also been Bugatti’s brand colour.
Despite being a virtual concept car with no connections with real road vehicles, the design team set two important goals: first, the virtual car should look unmistakably like a Bugatti and completely embody the brand values of ‘Art, Forme, Technique’; and second, every part of the vehicle should have a real function.
Consequently, the virtual race car was developed in close cooperation with the Bugatti engineers and is based on cutting-edge racing technology and actual aerodynamic analyses.
The Bugatti Vision Gran Turismo’s expressive form language is dominated by large convex surfaces in contrast to concave transitions and strong lines.
This lends the vehicle styling precision and surface tension. The proportions of the car are uncompromisingly athletic and shaped to meet the car’s performance goals.
The side view of the Bugatti Vision Gran Turismo is characterized by the famous Bugatti line.
The front end is characterized by the most recognizable symbol of a Bugatti, the horse shoe on the front grille. It is placed in the centre of the central front air intake as three-dimensional sculpture and supports the structure between the wings and the aerodynamic front splitter.
The horse shoe is flanked by the eight-eyed headlights, which were developed especially for the Bugatti Vision Gran Turismo.
Another typical Bugatti design element is the centre fin, which originated on the legendary Type 57 Atlantic from 1936.
The designers employ two versions of the fin on the Bugatti Vision Gran Turismo: one on the front and rear wings, where they contribute to the appearance of the vehicle and the other running the length of the roof, where it makes an important contribution to the car’s dynamic stability.
An interesting detail on the roof is the NACA air intake, which, with its contrasting light blue finish, not only has a strikingly beautiful shape but also makes a crucial contribution to the control of the aerodynamic conditions on top of and at the rear of the car without compromising the effectiveness of the impressive rear wing.
The car has a strong trailing edge which provides great longitudinal-dynamic stability, exhausts the hot air from the engine compartment and, no less important, communicates to the pursuer in the video game that a Bugatti is getting away from him.
Just as in the exterior design, no concessions were made in the design of the car’s interior.
The interior is designed to meet racing requirements. All indicators, displays and controls are located where a race-car driver expects them – easy to read and easy to reach.
“This is an uncompromising race car,” explains Etienne Salome, the head of Interior Design at Bugatti.
“We wanted to develop a virtual race car for our fans which is a genuine Bugatti down to the last detail and radiates the unrestricted values of the brand. […] We hope that the gamers will have just as much fun racing the car as we did in developing it.”
Head of Bugatti Design Achim Anscheidt explained: “The Bugatti design team normally works only for the exclusive and very distinguished circle of the brand’s customers. Now Bugatti Vision Gran Turismo has given us the opportunity, for the first time, to do something special for our fans as well.”
“When the target group suddenly grows from 450 Veyron owners to several million fans, gamers and high performance aficionados, it is a very exciting matter. We had a lot of fun with this project.”
“In the Bugatti Veyron, we have developed a super sports car which unites two characteristics, the beauty and the beast,” explained Anscheidt.
“The Bugatti Vision Gran Turismo embodies the performance beast. It has a more radical and extreme style. This is a thorough-bred Bugatti for the virtual race track, not for the street.”
Sasha Selipanov, the Head of Exterior Design Creative Development, commented: “Under no circumstances did we want to create a retro-style race car in memory of the successes in Le Mans, but rather to transfer the feeling and mood of these special moments in Bugatti’s history to a modern vehicle.”
“As an acknowledged Gran Turismo fan, it is a great adventure for me to bring a brand which was once so successful in racing back to the virtual track. […] We are taking Bugatti back to its roots.” he added.
“We wanted to create a project as realistic as possible for our fans and put a real Bugatti in the virtual world of the PlayStation video game franchise,” explained Frank Heyl, the head of Exterior Design for Production Development at Bugatti.
“Every design characteristic is defined by its function. Bugatti Vision Gran Turismo is the perfect symbiosis of engineering and aesthetics.”