Following the sale of the 450th and final Veyron this spring, Bugatti is embarking on a new chapter in its history which will culminate with the presentation of the next super sports car.
The first stage in the process will be a virtual project developed by the luxury super sports car brand in cooperation with Polyphony Digital Inc., creators of the Gran Turismo video game franchise.
The final Veyron (“La Finale”), presented at the 2015 Geneva Show, along with the #1 unit
The most interesting part is that as Bugatti reports, the “Vision Gran Turismo” project will give an outlook of the form and design language of the new model.
“With the ‘Bugatti Vision Gran Turismo’, we have not developed a fantasy product of the type which is normally seen in this category of the game,” explains Achim Anscheidt, head of the Bugatti design team.
“We had the clear goal of developing a vehicle which could also be driven on a real race circuit if it left the virtual world. ‘Bugatti Vision Gran Turismo’ stands for authenticity.”
“Bugatti’s design DNA has reached a new stage in its evolution,” Anscheidt continues. “In view of the nature of the project, our concept car for ‘Vision Gran Turismo’ will be exaggerated and extremely performance-oriented. Even so, the progressive design language will give an impressive demonstration of the path to be taken by Bugatti design over the next few years.”