BMW Concept Gran Coupé
The BMW Concept Gran Coupé is a design study of a four-door coupé that combines a 5-meters length and a flat silhouette with the design elements typical of the brand's coupes, providing an insight into the design philosophy and...
BMW Design: An Analysis of ‘Joy’ Part 2
The second part of an exclusive analysis into 'Joy', the subject of BMW's current global promotional strategy. It aims to delve deeper into the possible meaning of Joy and to discuss how this message may help to make this brand 'future proof'.
BMW secret concepts: 25 Years of BMW Technik GmbH
The story of the BMW experimental vehicles from the 1980s to the early 2000s - including some concept cars kept secret until today. Details and photos were released by BMW to celebrate the 25th anniversary of its (Forschung und) Technik GmbH...
BMW S1000RR: the design
A set of official videos that document the design and development process of the BMW S1000RR sportsbike, from the initial sketches to the prototype.
BMW 5 Series Touring
BMW has released the official images and information on the 5 Series Touring, which debuts at the Leipzig Motor Show. The dynamic design features a flat extended silhouette and a sculptural body with concave and convex surfaces. It will go on sale...
BMW 5 Series GT: the design
A set of official videos that document the development of the BMW 5 Series Gran Turismo, from the early design sketches, to the scale clay models to the prototype construction and testing.|Prototyping and first tests|Testing under extreme conditions...
BMW Design: An Analysis of ‘Joy’
This article is an analysis of BMW's current global promotional strategy which places huge emphasis on 'Joy'. It aims to ask what this very short and seemingly simple word may signify for potential consumers and why it has become so important to the...
BMW logo: the true story
A recent report by The New York Times has revealed that the BMW reknown rounded logo was not inspired by the spinning propeller of a plane, but by the state colors of the Bavaria region. The origin of this legend was an ad from the 1920s.
New BMW 5 Series: Virtual Design Development
An official 3D video presentation of the new BMW 5 Series, the sixth generation premium midsize sedan unveiled by BMW on 23 November 2009 in Munich. Includes animation of the exterior and the interior.
BMW 5 Series
BMW has released the official information and images on the new 5 Series. The 6th generation model features a dynamic design with a long wheelbase and short overhangs and shares the same platform as the 7 Series flagship. The range of engines will...
BMW 5 Series preview
BMW has released an official video that shows the basic design and shape of the upcoming new 5 Series model with a kinetic sculpture made of steel spheres.
BMW Simple Concept
The BMW Simple Concept is a three-wheeler leaning personal commuter with a tandem seating layout focused on maximizing enery efficiency. Among the technical features are a drag coefficient of 0.18, a total weight of 450 kg and 36 kW hybrid...
BMW Lovos Concept
The BMW Lovos Concept is an original design study of a futuristic vehicle with an exterior body made of 260 identical movable parts which integrate air-braking and photovoltaic functions. The designer is German design student Anne Forschner from...
BMW Vision EfficientDynamics: the design
A comprehensive set of official images from the design process of the BMW Vision EfficientDynamics Concept presented at the 2009 Frankfurt Motor Show, including exterior and interior design studies and sketches and photos from the clay model...
BMW Vision EfficientDynamics Concept
BMW has unveiled the Vision EfficientDynamics, a laboratory vehicle that showcases a number of innovative technologies aimed at increasing efficiency. The plug-in hybrid powertrain achiveves a fuel consumption of 62.6 mpg while the futuristic...
BMW M Concept
The BMW M Concept is a study of a V10-powered aggressive sporscar designed as a rival to the Audi R8. Created by GM Holden designer Idries Noah, it combines typical BMW's styling cues with design elements inspired by water.
BMW X1 preview
BMW has unveiled some teaser images and official videos of its upcoming X1 model, the compact SUV which is scheduled to debut at the 2009 Frankfurt Motor Show.