Tag: BMW i
Rolls-Royce has announced the appointment of Daniel Starke as Head of Interior Design. Starke was Head of Interior Design for BMW i and supervised the design of the i3 and i8 interiors.
BMW has released an official video showing a short overview of the development process of the i3 and i8 models, from the first idea to the final production vehicles.
For his bachelor thesis at Art Center, Chris Lee developed a line of concept cars envisioning a possible evolution of the BMW "i" sub-brand in both the short and long term.
BMW Group DesignworksUSA studio has developed a solar carport concept that matches the design language of the i8 and i3 models.
An official document that gives an overview on the design philosophy of the BMW "i" sub-brand, driven by the "next premium" motto and by the use of advanced materials and technologies.