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Structure and transformation of the Italian car styling supply chain
In a short space of time the car styling supply chain has undergone deep changes, which are being amplified by the current economic-financial crisis. The digitalisation of production and the transformation of supply links have modified the competitive positioning of companies along the supply chain. In the Turin area the design-product-service relationships have been strengthened […]
How do real cars end up in video games? And does it help the brands?
In the digital era, every video game is a potential showroom. But the relationship between game developers and automakers requires some creative licensing.
