Infiniti Executive Design Director Alfonso Albaisa on the Brand’s New Direction
How did the decision to push the design language of the company come about? Was it a burst? Or was it something that had been slowly building over time?
When I was brought in, there were certain things building. Shiro [Nakamura, Infiniti’s chief creative officer] didn’t want radical change so much as he wanted a deepening; to make it obvious what we wanted to do. Actually, one of the most important things was engineering.