Chrysler concept Idea Cars showed the best of Chrysler designers, Ghia, and Virgil Exner
Concept cars have always been a big part of the auto industry. Whether they foreshadow an upcoming model, highlight various ideas that might make it into production, or just feature over-the-top elements just because the automaker can, they have been wowing the public for more than 70 years.
One of the early pioneers of the concept car trend was the Chrysler Corporation. Chrysler was steeped in design history from the very beginning. From the lavish, Art Deco Chrysler Building in New York City that was commissioned by Walter P. Chrysler himself and opened in 1930, to the ultra-streamlined Chrysler and Desoto Airflow cars of 1934 – 1937, Chrysler was always looking for new ways to push the design envelope.