Can Design Save Chrysler?

by: Matthew de Paula 28 Aug 2009 | 808 views
Year: 2009 | Document Type: ARTICLE | File Format: html | Language: uk
Can Design Save Chrysler?
BusinessWeek - July 20, 2009.

Abstract/Summary

A recent shuffle of Chrysler Group’s design team could be just what the company needs to effect a quick turnaround after bankruptcy, industry analysts say.

The automaker has promoted three men from within to head design for its Chrysler, Dodge and Jeep brands. These freshly created positions—part of a broader restructuring effort—will report to Ralph Gilles, senior vice president of product design.

(Source: BusinessWeek)

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