Restarting Car Design

by: Peter Naumann 20 Aug 2009 | 4 views
Year: 2009 | Document Type: ARTICLE | File Format: html | Language: uk
Restarting Car Design
ICSID, form 255/2009


As Munich-based Professor Peter Naumann sees things, the current crisis in the automobile industry has to be seen as an opportunity for a new beginning.

In this article, originally published in form, he makes a case for a new type of automobile designer, one who is involved in the entire development process and adopts a problem-oriented approach to his work instead of merely specialising in styling.

(Source: International Council of Societies of Industrial Design)

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