Seat: designing for the future

by: Craig Thomas 29 Nov 2007 | 804 views
Year: 2007 | Document Type: ARTICLE | File Format: html | Language: uk
Seat: designing for the future
4Car - 20 November 2007

Abstract/Summary

Does a new design studio mark a change in direction for Seat?

In the lobby of the new Seat Design Centre is a quote from the CEO of Apple, Steve Jobs. It says: ‘Walk the talk. Stay hungry. Stay foolish.’

It’s a great quote from a maverick business genius and the kind of inspirational bon mots you often find in a creative environment – although whether it’s the kind of philosophy that a car company should be encouraging, especially in the uncertain times the industry is currently experiencing, is questionable. However, when you know that this is Luc Donckerwolke’s new home, it makes a kind of sense.

(Source: 4Car)

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