Seat: designing for the future
Does a new design studio mark a change in direction for Seat?
In the lobby of the new Seat Design Centre is a quote from the CEO of Apple, Steve Jobs. It says: ‘Walk the talk. Stay hungry. Stay foolish.’
It’s a great quote from a maverick business genius and the kind of inspirational bon mots you often find in a creative environment – although whether it’s the kind of philosophy that a car company should be encouraging, especially in the uncertain times the industry is currently experiencing, is questionable. However, when you know that this is Luc Donckerwolke’s new home, it makes a kind of sense.