Interview: Chuck Jordan, GM’s Chief Designer
The General’s Tailor: Chuck Jordan, who in 1986 became only the fourth chief designer in GM’s history, offers his candid views on what makes a great auto design.
When Charles M. "Chuck" Jordan took over as vice president, GM Design, he became only the fourth man in 78 years to shoulder the awesome responsibility of steering the style of the world’s largest automaker.
Few men could’ve comfortably stepped into such a white-hot spotlight, picking up a corporate pen once held by Bill Mitchell, the flamboyant force behind GM’s rocket-fin era, and Harley Earl, the legendary designer who literally created the concept of automotive styling. But the role seemed tailormade for Chuck Jordan.
(Source: Motor Trend)