Designing Designers

by: J.P. Vettraino 21 Jun 2007 | 0 views
Year: 2007 | Document Type: ARTICLE | File Format: html | Language: uk
Designing Designers
AutoWeek - 16 March 2007.


It’s no harder than being a fighter pilot

Designers are the big-contract free agents in the automobile business, moving from one manufacturer to the next when the control offered is a little greater or the deal a little sweeter. Maybe that’s as it should be.

Conventional wisdom says good design, or what we once called styling, remains the single most reliable means of moving iron over the curb. And bad design remains the quickest path to history’s junk pile.

(Source: )

read the article


Get all the updates with our weekly newsletter!

Find a Car

Scroll To Top
Scroll To Bottom