GM Design Europe – The design history of Opel, Vauxhall and Saab
General Motors’ new, expanded European design center is proof of the value of design to GM and highlights the company’s continued focus on further strengthening product development. Future products from Opel, Vauxhall and Saab are being created at this 20,000 square-meter site using the very latest design technology.
As part of GM’s global design network, more nearly 350 staff in Rüsselsheim also contribute to the design of vehicles on other continents. But even in the days when the relevancy of design was uncertain and tools like virtual reality did not exist, design milestones were being set at Opel, Vauxhall and Saab.
Here is an overview of some of these milestones.