Wallpaper* interviews Kia Styling Group Director Sae-Young Song

by: Guy Bird 9 Apr 2014 | 851 views
Year: 2014 | Document Type: interview | File Format: html | Language: uk
Wallpaper* interviews Kia Styling Group Director Sae-Young Song
Wallpaper*, 8 April 2014

Abstract/Summary

Korean car brand Kia’s turbo design acceleration under auto ace Peter Schreyer

Wallpaper* went to Kia’s Namyang Design Centre in South Korea to speak to the director of the Kia Styling Group, Sae-Young Song about Schreyer’s influence, Korean style and the brand’s premium aspirations…

Little more than a decade ago Kia was a no-frills, A-to-B Korean car brand recently saved from bankruptcy by Hyundai. But since the arrival of ex-Audi designer Peter Schreyer in 2006, the marque has been transformed – in a similar way to fellow Korean brands LG and Samsung – and sales have rocketed, so much so that Hyundai-Kia is now the fourth biggest car group in the world.

read the interview


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