Tough Guys and Pretty Boys: The Cultural Antagonisms of Engineering and Aesthetics in Automotive History

by: David Gartman 19 Dec 2005 | 801 views
Year: 2004 | Document Type: ARTICLE | File Format: html | Language: uk
Tough Guys and Pretty Boys: The Cultural Antagonisms of Engineering and Aesthetics in Automotive History
Automobile in American Life and Society - University of Michigan-Dearborn

Abstract/Summary

The automobile is the most important technological innovation of the twentieth century. This tool of transportation has profoundly transformed the lives of people around the globe. But nowhere has it had a more profound impact than in the United States, where the modern system of automobility was pioneered.

The American auto industry invented the method of mass production that made cars available to the majority. And this mass mobility afforded by the mass-produced car transformed every aspect of Americans’ lives, including their culture–their beliefs, desires, and values.

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