Car designer Stephen Harper on the problems of the automotive industry
Picture The MG Icon, the car which Stephen Harper oversaw the design of while working for SAIC.
What is the most challenging aspect of designing new cars suitable for the production line?
For me, the most challenging thing and the most important thing today is creating enough difference between cars that people buy because the brands are becoming much regimented in their design.
Yes, you can instantly recognise a BMW or a Mercedes-Benz and customers are becoming increasingly polarised into buying particular brands, but once upon a time, and I’m hoping it still can happen, something comes along that breaks convention and helps you go ‘wow, I don’t care who makes it or wants it’.