Hyundai designers given free rein with Sonata and Veloster
Establishing an automobile company isn’t an easy task. But the process has been the same for almost all manufacturers: get the mechanical parts right, and then make it look good.
That’s exactly what Hyundai has done, says Casey Hyun, creative design manager in charge of brand design strategy and vision at the company’s headquarters in Seoul, South Korea.
“Since 2005, we realized that to take our brand to the next step, we needed a clear vision and design, to ensure that we would be counted as one of the global players in the world market,” he says.