Interview with designer Nicola Crea
Design is the practice that allows dreams to come through
Nicola Crea is a design manager and consultant for product development. He has worked as a car designer at Pininfarina Concept Institute, Fiat, Mercedes-Benz cars and Giannini. In 1992, he ventured into designing of boats and motorcycles. He started his consultancy, “Victory design”, an engineering studio devoted to yacht design based in Naples.
Upon moving to Germany, he worked for “Daimler-Chrysler” at the Mercedes-Benz Advanced Design studio in Sindelfingen (Stuttgart), from 1996 to 1998. From 2006 to 2008 he headed CISME (Centro Interdipartimentale di Studi sulla Mobilità Ecosostenibile), research center of studies on sustainable mobility.
He is also the member of scientific committee as well as coordinator of all design activities for Tulton, a company that specializes in development of new products. He is a professor at the University of Chieti, and regularly collaborates with the Politecnico di Milano and University of Genoa.
He was gracious enough to answer some of our questions when he was at our campus.