Mazda’s new design theme: video preview

Automotive Design 10 Sep 2010
Mazda’s new design theme: video preview

With two official videos Mazda is offering a presentation of its new design language Kodo, that will be introduced with the Shinari Concept at the forthcoming Paris Show. The videos include some images that preview a possible future model.

The first video offers a preview of how a future Mazda2 or Mazda3 model could look like when adoptiong the new design approach, named Kodo, which debuts on the Shinari concept car.

Mazda Concept Rendering Mazda Concept RenderingMazda Concept Rendering

As the Mazda official YouTube channel reports, was created by projecting images and colours onto a clay model.

The second video shows the Shinari concept, a “pure expression” of the new Kodo design theme. The study showcases several new design elements that will carry forward into production.

(Source: Mazda via Motor Authority)


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