The project by Sam Holgate looks at the future of Alfa Romeo and aims at redefining the brand’s DNA through fabric inspired surfacing.
The electric powered concept exists in 2035 and shows how a technical substructure could be clothed with a fluid sculpture.
As Sam explains, “made from shape memory plastic, the vehicle’s flexible exterior layer is shaped by the air flowing over it.
“This fabric layer has ‘motion memory’ – the vehicle holds its shape for long periods of time allowing you to see how dramatic movements create a unique sculptural form-making the user to stand out form the crowd.”
The final model shows how Alfa Romeo would possibly present their new form language by using a flowing contour sculpture to suggest the form of the vehicle’s wheels and underbody, clothed by the flexible exterior layer.
The emotional aspect of the brand is underlined by the driver focus and the kinetic form.
About the Designer
(Image Courtesy: Sam Holgate)