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On last 1st July during an exclusive event held in Orangery, Kensington Palace, London in partnership with Vogue magazine, Range Rover has unveiled the Evoque, a 3-door Coupé/Crossover derived from the LRX Concept.
Celebrating 40 years of the brand, the all-new Range Rover Evoque is the smallest, lightest and most fuel efficient (sub 130g/km CO2) Range Rover ever produced.
The car will be built at the company’s plant in Halewood, and will be sold in over 160 countries starting from the summer of 2011.
Both a 2WD and a 4WD version will be available.
Commenting about the name, Phil Popham, managing director of Land Rover said: "It was important to give the car a name that was
instantly recognisable through language and cultural boundaries throughout the world. We wanted to create a new name which was innovative and different.
"A name which implies exclusivity and arouses emotions. Evoque is cosmopolitan and cross-continental, sophisticated and matches the car’s urban elegance".
Gerry McGovern, Land Rover design director said: "The Range Rover is an iconic design that has stood the test of time and it’s not difficult to see why.
"Like the current version, the original Range Rover is such a simple and memorable shape that is easily recognisable.
"The all-new Range Rover Evoque marks a bold evolution of Range Rover design, providing customers with a desirable, premium and compact car like SUV.
"In 2008 we introduced the LRX concept car: after a positive reception worldwide, the natural step for the business was to turn the LRX concept car into reality.
"Tonight we wanted to show the world that we have stayed true to our word and delivered a car that completely represents the spirit of the LRX concept.
"The all-new Range Rover Evoque will resonate with customers on an emotional level.
"Its unique silhouette accentuated by the distinctive falling roof and dramatic rising waistline creates a modern and relevant execution of the familiar Range Rover design language.
"This car makes a powerful statement of the Range Rover’s brand intent to appeal to a wider audience," he added.
The all-new Range Rover Evoque will make its global public debut at the Paris Motor Show at the end of September and will go on sale from next summer.
(Source: Range Rover)
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