Report: From Dream to Reality II – part 1

Following the success of the first edition, the "Dream to Reality II" exhibition has exhibited the works of Iranian young designers, demonstrating their ideas, creativity, and teamwork: some of the projects were actually developed in small teams specifically for the event, and took hundreds of hours of work.

Participants have included graduated and students of Industrial Design and other fields, end even some high school students. This year the event was sponsored by SAM Electric, agent for Samsung in Iran.

The original idea for this exhibition came to Farzad Barkhordary, who has established a growing network of contacts through the internet – in forums and on his personal weblog. This community has finally decided to organize an annual exhibition.

The 2010 edition took place on May 8th 2010 and lasted six days.

As Farzad Barkhordary comments, "In these days we observed how people fond of auto design were surprised with the exhibited works: they did not even believe that Iranian designer s could be at this level in this art.

"Similarly to the past exhibition, there were no automaker design directors, nor designers […], and we have recognized this is not the proper way to attract their attention.

Participating designers were Mr. Farzad Barkhordary, who served as the leader and host, Mr. Iman Maghsoudi, Mr. Mojtaba Safari, Mr. Amir-Houshang Ahmadi, Mr. Touraj Anvari, and Ms. Farzane Honarbakhsh.

Most of them – excluding Touraj Anvari and Farzaneh Honarbakhsh – are graduated from Azad University, while Farzaneh Honarbakhsh graduated from Salford University, UK.

Other participating members included Mr. Mostafa Moazeni, Mr. Mohammad Monfared, Mr. Hossein Rajabchali, Mr. Arian Moghbeli, Mr. Alireza Sahragard, Mr. Amir-Masoud Daryani, Mr. Mohammad Reza Shojaie, Mr. Mohammad Ghezel, Mr. Hesamedin Jeddi, Mr. Hashem Alijani, and Mr. Hamed Ghaffari. Some of them came from far away cities like Mashhad and Tabriz.

Presented Projects

Alfa Romeo Sparta by Mostafa Moazeni

The Alfa Romeo Sparta is a special sportscar characterized by a band which runs all around and covers the body surface. The original idea was reviewed together with Mr. Monfared and Farzad Barkhordary.

Hashem Alijani from Tafakor Noo Co. – Iranian Division of UK-based i2t design – turned the concept into a 3D model using SolidWorks.

The sportscar builds on the heritage of essential and lightweight cars such as the Lotus Seven: it is characterized by separate elements, a boat-like body and open wheels.

The sporty lok is enhanced by the contrast between the silver-finished stripe and details and the dark-colored body and glass roof. The same contrast is achieved using bicolor tires.

Lamborghini Persa

The Lamborghini Persa is powered by a front-mounted V8 and aims at introducing a Lamborghini model in this specific niche. The exploratory sketches were done by Mohammad Monfared, Alireza Sahragard, and Arian Moghbeli, and the 3D work was carried out by Mohammad Reza Shojaie.

The final car has a design characterized by the sharp edges and diamond-like surfaces currenntly adopted on the Lamborghini sportscars.

Mercedes-Benz Statira by Arian Moghbeli

The Mercedes-Benz Statira is a compact vehicle designed by Arian Moghbeli, a design student at the Art University,.

Blending together luxury and afforable elements, the small two-seater has adaptable LED front and tail lights covered under the semi- transparent body cover, which could be customized depending on the customer’s taste.

Statira, whose name refers to a Persian princess, daughter of Darius III, has a design inspired by Mercedes-Benz’s trademark smooth lines and muscular fenders.

The electric powertrain is combined with a spacious cabin with all-glass doors, a controlling joystick and touch display dashboard.

Soshiant Concept by Arian Moghbeli

Soshiant is another concept from the same designer. It is a blend of Iranian forms and lines, and contains innovative movements in its elements.

In Old Persian language Soshiant means "savior" and this is a concept for restoring forms in the Country’s automobile industry. The grille design is inspired from "Farvahar", Ahooramazda’s prayer angel that is ancient Iranians’ Holy God.

The body’s outline is composed of floating and curving lines, inspired by Iranian’s style and its shapes and patterns that utilize floating lines in special compositions.

Torkaman Concept by Arian Moghbeli

Another work by Arian Moghbeli is Turkmen, which again contais Iranian original designs, this time transposed in a SUV vehicle.

Torkaman is a versatile car for desert, off road and cities inspired by Torkaman’s facial features and common colors in carpets (red, black & white).

Concepts by Amir-Masoud Daryani and Hesamedin Jeddi

The youngest member was Amir-Masoud Daryani, a 17 high school students who uses Photoshop in his spare time to create some car concepts.

In his works he has tried to capture the essence of several brands. Together with Hesamedin Jeddi, he also designed an Audi SUV concept.

Jeddi also presented a a one-wheel passenger vehicle, based on an automatic gyroscope system similar to the that adopted on the Segway. The concept was created in Rhino.

Sketches by Touraj Anvari

Touraj Anvari, who joined the group just some days before the opening’s day, brought a number of sketches of heavy trucks and passenger vehicles based on different brands. He is one of the Industrial Design graduates from Azad University.

Check back tomorrow for Part 2

(Image Courtesy: Farzad Barkhordary)