Mazda will replace its Nagare design language

Automotive Design 26 Jun 2010
Mazda will replace its Nagare design language

Speaking with AutoExpress magazine, Mazda Chief Designer Peter Birtwhistle has confirmed the company’s intentions to change its design direction, replacing the Nagare language, introduced in 2006 and adopted on a number of concept cars.


As AutoExpress reported, Mazda Chief Designer Peter Birtwhistle has announced that the Nagare flowing styling language will be replaced: it will be "highly unlikely" to see other concept cars based on that design language, as "Mazda has moved on".

Mazda Nagare Design Sketch Mazda Kiyora Rendering
Mazda Nagare Design Sketch A rendering of the Mazda Kiyora Concept

The Japanese carmaker is aiming at becoming a premium and sporty brand ("like a Japanese Alfa Romeo") and will present a new Concept Car – selected among a number currently under development – at the next 2010 Paris Motor Show, where the name of the new design language wil be annunced.

Mazda Taiki - Interior design rendering Mazda Taiki – Interior design rendering

The Nagare design language was first introduced in 2006 at the Los Angeles Auto Show with the Nagare Concept. Since its introduction, it has been adopted on four show cars.

For more information on the Nagare language you can read our detailed article published back in May 2008.

(Source: AutoExpress)

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