As Jason explains, "the vehicle is designed as an award to celebrate cultural hero’s outstanding achievements.
"Inspired by the Stanley Cup of the National Hockey League, I wanted to create a vehicle that would be passed on to each winner and be driven for one year, collecting the names and experiences of these great individuals."
Developed in collaboration with Audi AG, the Concept is inspired by timeless objects and designed to represent a statement of Audi’s values of progressive design and sports appeal.
About the Designer
Jason Battersby is a student of the Transportation Design Masters Programme at the Umea Institute of Design.