On 2-3 June 2010 The Institute of Design at Umeå University is arranging the International conference UID Design Talks. The theme for the days is "Change".
”We are currently living in an era of change. The environment around us is undergoing a radical change, the economy, the culture and the society likewise.
"Design has a unique ability to show what the future could be like – and actively make that future happen. And who would be better to show us where the future is going than 35 young and talented designers?” says Anna Valtonen, former head of design research at Nokia in Helsinki and now new rector at the Institute of Design.
"There is breast cancer screening for underserved communities, a platform for the youth to encourage support for the Red Cross and an orthopaedic swimming aid for those with special needs.
"We also present the aesthetics of sustainability and think about the sound landscape of electric cars. These just to mention a few projects that we worked with this year,” says Tapio Alakörkkö, head of the Institute of Design.
Since 2007, the Institute of Design has arranged the UID Design Talks – an inspiring design event which takes place at the same time as the opening of the annual graduation exhibition.
This year’s main speaker, Chris Bangle is known as the designer that has had the greatest influence on the car industry.
He is not afraid of breaking with traditions and has, among other things, developed the design of BMW, Mini Cooper and Rolls-Royce in order to adapt the to the new millennium.
During the days, the students that have recently passed their examinations will present their degree projects and this event is a fantastic opportunity for them to network with chief designers from different companies.
Among others, representatives from Audi, Nokia, Husqvarna, Volvo, Samsung, Electrolux, Vodafone and Volkswagen will be participating.
During Anna Valtonen’s years at Nokia she was involved in the Institute of Design’s degree projects.
"The Institute of Design simply bubbles with commitment, creativity and professionalism,” she added.
(Source: Institute of Design, Umeå University)