Mercedes-Benz launches Style division
Mercedes-Benz has launched the Style product design division, which will be based in Sindelfingen, Germany, and will expand the company’s design activities. Among the projects currently under development are the interior of a helicopter and the exterior of a luxury yacht.
The portfolio of the newly established “Mercedes-Benz Style” division will comprise not only transport-related products, but also furniture and lifestyle products and industrial design.
The helicopter – named Eurocopter EC145 – has been presented at the European Business Aviation Convention & Exhibition 2010 (EBACE) in Geneva on May 4, 2010.
“Mercedes-Benz Style” will undertake both commissioned work, for which the rights to the styling service are sold to the product manufacturer, and also the allocation of design licences – in which case a product manufacturer will be granted the right to use the styling, but all rights to the styling remain with Mercedes-Benz.
In both alternatives it is upon the manufacturer’s discretion whether to label its product with the designation “Mercedes-Benz Style”.
The Mercedes-Benz design division has its headquarters in Sindelfingen, Germany, where a modern design building was completed in 1998 in the vicinity of the Mercedes-Benz Technology Center.
In addition there are also four international Advanced Design Studios, located in Italy, Japan, China and the USA. Around 400 members of staff from approximately 20 different nations are employed to undertake a number of different roles relating to the future of design at Mercedes-Benz, and they also provide a wide variety of cultural input into aspects of the design phase.
The different cultures help to ensure a diversity of style, which is necessary in order to recognise where automotive design trends are heading years in advance, and also how customer requirements may develop.
” We have therefore decided to establish the Mercedes-Benz specific styling outside the automotive field too – and so far we have met with a very positive response from
a great number of manufacturers in a variety of sectors”, explains Professor h.c. Gorden Wagener, Head of Design at Mercedes-Benz.
“Whether we are dealing with commissioned work or will grant licenses, basically the same principle applies: the product and the manufacturer must both match our premium standards and represent innovation, as well as trend-setting, enduring style”, explains Gorden Wagener.
For additional information read the complete interview with Gorden Wagener.