The Istituto Europeo di Design of Turin has released the first information on EYE, a concept car designed by the Master of Arts in Transportation Design – work experience a.y. 08/09 in collaboration with Tesla Motors.
The brief of the project was to develop the identity promoted by Tesla in order to reach a new objective: an everyday 2 + 2 sports car conceived to become a status-symbol, a car with engaging features and sports car performance targeted to young, cosmopolitan customers.
Key features of the car are its accessible price tag, and a focus on the web and digital technologies.
EYE is the result of the work of eleven Master Course students, coordinated by Luca Borgogno, senior designer with Pininfarina and by Andrea Militello, Senior FIAT designer.
The project was supervised by Franz von Holzhausen, Tesla Motors’ Chief Designer. Technical partners includeEYE Pirelli and OZ Racing. The EYE Concept will be unveiled as a full scale model at the 80th International Geneva Motor Show in March.
Together with the full scale model – made of CECOM – IED Turin will also unveil two 1:4 scale model concept cars in the stand, both designed by the students of the Three year Transportation Design – car design Course a. y. 08/09.
The Jeep PYGMY designed by Vasiliy Kurkov, a 2nd year student, who imagines how the technical know how, the platforms and the values of the two brands may come together into a single vehicle which takes as its inspiration the Fiat Panda Cross 4×4.
The Libido is a thesis project presented by Giuseppe Barbera, Andrea Guerri and Federico Vecchiatini, inspired by the Aston Martin brand and its values of excellence, sports performance and elegance, which they imagine transposed onto a vehicle designed for the 2025 market.