New Ford Focus

Production Cars 13 Jan 2010
New Ford Focus

At the 2010 Detroit Motor Show Ford has unveiled the four-door sedan and five-door hatchback body styles of the third generation Focus, a global model based on a new C-segment platform the that will be launched worldwide from 2011.


The next-generation
Ford Focus hatchback and four-door sedan have been
revealed at the 2010 North American International Auto Show in Detroit.

Ford Focus Ford FocusDeveloped by a global team, led from Ford’s European center in Merkenich, near Cologne, Germany, the new global model has a dynamic design which evolves the Kinetic Design formal language.

Ford FocusThe new Focus is based on the new C-segment platform that is already adopted on the C-Max anf Grand C-Max, and that will provide the basis for up to 10 different models, which are expected to generate total sales in all regions of 2 million units annually by 2012.

The Focus model will be nearly identical in all markets, with 80 percent parts commonality.

Production will begin simultaneously in Europe and North America in late 2010, with individual market launches starting early in 2011.

Exterior Design

“The all-new Focus is at the center of convergence for automotive trends,” said J Mays, Ford group vice president of Design and chief creative officer.

Ford Focus Ford Focus“We’ve designed it with an acute understanding of global customers, yet it’s tailored for each individual region. Focus combines the best from Europe, North America and Asia to deliver a level of emotional driving enjoyment never before experienced in a car this size.”

Ford FocusFord Focus

The two models share a sporty and dynamic character, marking the next evolution of Ford’s acclaimed kinetic design form language.

Ford Focus Body In WhiteThe kinetic design approach uses bold vehicle designs to capture the feeling of energy in motion, so that cars look like they are moving – even when they are standing still.

With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus clearly telegraphs the rewarding driving experience that awaits customers when they take to the road.

The body shell makes extensive use (55% of the total) of high-strength steels and ultra-high-strength and Boron steels (26%).

The torsional rigidity is 25 percent greater than the current North American Focus.

Ford Focus Ford Focus

Interior Design

Ford Focus Interior The interior has a modern, cockpit-style design, with bold and contemporary graphics.

The stylish center console is wrapped around the driver and provides access to the vehicle’s major controls and display panels.

A key element of the interior is the high quality of craftsmanship and trim materials – the sculptured shape of the soft-touch instrument panel

Ford Focus InteriorThe most significant innovation is the company’s next-generation driver connect technology, MyFord, which provides the driver with a combination of controls and display screens to operate the key vehicle features.

On high series vehicles, the MyFord system includes an 8-inch touch screen, allowing the driver to control a wide range of functions via a clear and intuitive color display.

MyFord is complemented by a new generation of Ford’s powerful SYNC® connectivity package, which includes a sophisticated voice control system, Bluetooth and satellite navigation, along with connection points for a wide variety of external devices and media players.

Technical Features

Ford FocusThe suspension concepts has been updated from prior models, and adopts a new “control blade” multilink rear suspension and the semi-isolated front and rear subframes.

The chassis is also equipped with the new Electric Power Assist Steering system and the Dynamic Cornering Control system, which uses “torque vectoring” techniques to transfer power between the drive wheels to deliver reduced understeer, improved traction and better turn-in.

The global powertrain lineup for the new Focus will include a range of four-cylinder turbocharged direct injection (DI) engines – including the 1.6-liter unit in Europe and a choice improved Duratorq TDCi common-rail diesel engines, all of which offer reductions in fuel consumption of between 10 and 20 percent compared to the outgoing models.

Ford Focus Ford Focus For the NAIAS preview, Ford is showing a completely new 2.0-liter gasoline engine for the North American market that features DI and Twin Independent Variable Camshaft Timing (Ti-VCT) for enhanced performance and fuel efficiency.

Executive Design Director Martin Smith Chief Designer Interiors Ernst Reim Chief Designer Colors And Materials Ruth Pauli
Executive Design Director Martin Smith Chief Designer, Interiors Ernst Reim Chief Designer, Colors And Materials Ruth Pauli

The new 2.0-liter DI Ti-VCT engine is mated with a dry-clutch six-speed PowerShift automatic transmission, which uses an advanced dual-clutch design, which alone can help to reduce fuel consumption by up to 9 percent compared to a traditional four-speed automatic.

Ford also has confirmed plans to begin building a full, battery electric vehicle in 2011 at its Michigan Assembly Complex, for sales in North America. It will be the company’s first battery electric passenger vehicle.

(Source: Ford)

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