Cadillac XTS Platinum Concept

Concept Cars 19 Jan 2010
Cadillac XTS Platinum Concept

The XTS Platinum Concept, unveiled by Cadillac at the 2010 Detroit Motor Show, expresses the brand’s vision for the luxury sedan of the future and combines an evolution of the Art and Science design philosophy with technological interiors and a plug-in hybrid system.

Cadillac XTS Platinum ConceptAt the 2010 North American International Auto Show Cadillac has unveiled the XTS Platinum Concept, suggesting a new paradigm for the luxury sedan of the future, characterized by a number of technological features, including a plug-in hybrid propulsion system.

The XTS Platinum Concept was designed from the inside out, re-imagining the luxury sedan as a personal headquarters, built for efficiency, luxury and connectivity.

The concept introduces a new approach to in-car electronics that improves the form and function of the car’s entertainment, navigation and information systems.

Cadillac XTS Platinum Concept“The XTS Platinum concept is the next expression of Cadillac’s Art and Science execution philosophy, reflecting our drive to deliver the latest innovations in the most artful manner,” said Bryan Nesbitt, Cadillac general manager.

“We envisioned this concept as an automotive personal headquarters, using advanced technology to enable new levels of connectivity and luxury.”

The XTS Platinum Concept uses Cadillac’s 3.6L V-6 Direct Injection gas engine, paired with a plug-in hybrid system. The plug-in technology enables the battery to fully charge from a standard electrical outlet, enabling pure electric propulsion in many driving situations, especially urban commutes in which fuel efficiency may double that of a conventional hybrid.

Interior Design

Cadillac XTS Platinum Concept InteriorThe XTS Platinum Concept interior is characterized by hand cut-and-sewn materials combined with contemporary forms and themes, including the use of Organic Light-Emitting Diode (O-LED) displays in place of traditional gauges and screens.

The in-car electronics systems includes a deployable touch-screen navigation system that has been already featured in the CTS and SRX product lines.

The XTS Platinum Concept previews this strategy via the minimization of traditional buttons and switches. Designers blended the display screens into a flowing instrument panel.

They call it a “dead front” design, because the panels appear black until the car is turned on and the screens illuminate.

Cadillac XTS Platinum Concept Interior The instrument panel itself reflects the XTS Platinum’aas other focus ““ uncompromising luxury and attention to detail on the interior.

“The Platinum distinction in Cadillac means the fullest extent of luxury and technology and we’ve tried to reach even further with this concept,” said Clay Dean, Cadillac design director.

“Just as the technology pushes the boundaries of what a Cadillac can offer, so do the details that make the XTS Platinum Concept an uncompromising experience.”

The interior takes inspiration from nature, specifically the intricate layers of petals that combine to form an orchid. Cadillac designers translated that into a layered and detailed interior.

Light cream is the cabin’s primary color and is contrasted with darker elements, such as the steering wheel and an overhead console motif that runs the length of interior’s roof. The console is made of a richly finished wood and houses lighting features.

Cadillac XTS Platinum Concept InteriorPremium leather seats include a new style of automotive suede, with a laser-etched pattern.

The patterned material adorns the center sections of the seats and accents the door trim.

Thoughtfully detailed stitching is used throughout the interior, including the seats, instrument panel and door panels.

Passengers in the spacious rear compartment of the XTS Platinum Concept also have access to the ca’s connectivity feature, along with a range of infotainment choices.

“We never lost sight of the fact that a large luxury sedan needs to be spacious and accommodating,” said Dean. “Passengers will find generous headroom, legroom and knee space, along with the technology elements that make the drive more productive.”

Cadillac XTS Platinum Concept InteriorCadillac XTS Platinum Concept Interior

Exterior Design

Cadillac XTS Platinum Concept HeadlightThe proportions support the “inside out” design priority, while creating a sleek profile that complements the car’s advanced technology elements and necessary aerodynamics.

“The XTS Platinum Concept design artfully conveys its focus on functionality through technology,” said Dean. “It is the antithesis of the conventional three-box sedan, suggesting the active evolution of Cadillac’s design language.”

A sweeping profile culminates in a short, high deck lid that meets the XTS Platinum Concept’s aerodynamic needs ““ including a rear spoiler mounted on the deck lid, incorporating the center high-mounted stop lamp.

A high, sloping beltline gestures the vehicle forward, suggesting motion, while the fenders flare outward wrapping tightly around 20-inch wheels and tires. The wheel-to-body proportion was carefully tailored to visually communicate the car’s all-wheel-drive chassis.

Like the interior, the exterior elements are precisely tailored and elegantly detailed. Brushed billet aluminum trim is used selectively and the 20-inch, 11-spoke wheels feature a brushed aluminum face accented with bright inserts within the spokes.

The wheels are wrapped with special Bridgestone tires that were created specifically for the XTS Platinum Concept.

Signature elements essential to Cadillac’s Art and Science design language include vertical headlamp and taillamps, with integrated light pipes and richly detailed lighting components. The headlamps feature light-emitting diode technology for bright illumination that requires less energy, as well as Cadillac’s Adaptive Forward Lighting technology, which turns the headlamps with the direction of the front wheels for greater visibility in turns.

Cadillac XTS Platinum Concept Specifications

  • Wheelbase (in / mm): 111.7 / 2837
  • Length (in / mm):
    203.5 / 5170
  • Width (in / mm):
    74.8 / 1900
  • Height (in / mm):
    59.1 / 1500
  • Track (in / mm):
    62.6 / 1589 (front); 62.8 / 1594 (rear)
  • Powertrain:
    plug-in hybrid system with 3.6L Direct Injection gas engine (with variable valve timing); lithium ion battery
  • Suspension:
    four-wheel independent with Magnetic Ride Control.
  • Brakes: four-wheel disc with electric park brake system
  • Wheels: 20-in front / 20-in rear
  • Estimated power: 350 hp (260 kW) / 295 lb.-ft. (400 Nm)

(Source: Cadillac)

Image Gallery

Related Stories

Team Fordzilla P1 Concept

Team Fordzilla P1 Concept

Ford and its Team Fordzilla esports team have unveiled a world-first at this year’s gamescom event; the ultimate virtual racing car designed with collaboration between Ford designers and the gaming community. The Team Fordzilla P1 concept was...
Mazda RX-Vision GT3 Concept

Mazda RX-Vision GT3 Concept

Mazda has revealed the Mazda RX-Vision GT3 Concept, a virtual racing car co-developed with Polyphony Digital Inc., and available for download in the PS4 title Gran Turismo Sport.
Cadillac DPi-V.R IMSA race car

Cadillac DPi-V.R IMSA race car

Cadillac has revealed the 2017 race car set to compete in the IMSA WeatherTech SportsCar Championship, with a design studied to combine performance with the brand's presence and identity.


Leave a Comment


Get all the updates with our weekly newsletter!

Find a Car

Scroll To Top
Scroll To Bottom