The new Audi A1 is dedicated to emotional design, as underlined by two details on the body.
First, the shoulder line, also known as the tornado line, has been very subtly redesigned so that for the first time it encompasses the entire car.
Second, the new color-contrasted roof arch gives the silhouette of the A1 an entirely new shape and is simultaneously a distinctive detail for customizing the car.
This is new: For the first time ever, the shoulder line wraps completely around an Audi model like a clasp.
“The shoulder line is the most important design element of the A1. The clear separation between the front, side, and rear has been eliminated to produce a holistic sculpture,” says Jürgen Löffler, exterior designer of the Audi A1.
“This detail is best explained with reference to a track and field athlete.
"The more muscular and broader the shoulders of a 100-meter sprinter, the more solid his or her starting position. The broad shoulders of the A1 likewise give it a powerful road stance.”
“The contrasting roof arch traces the roofline of the A1 when viewed from the side. This is something new that we are doing here for the A1,” says Löffler.
“The windshield is a bit more upright; the rear window, on the other hand, is more inclined and flowing, giving the car a very sporty and dynamic appearance.”
The contrasting roof line is an important feature for customizing the A1.
Customers will be able to order the roof arch in a variety of colors, regardless of the body color of the car.
“On the A1, the front gets its character from a completely new form of LED daytime running lights. We have given our newcomer the sportiness of the R8 and the elegance of the A8,” says André Georgi, light designer at Audi.
“The new LED technology with fiber optics enables us to draw extremely precise, continuous lines. In this way complex graphics are created in the interplay between the daytime running lights, the turn signals and the dipped headlights.”
The form of the daytime running light, also known as the “wing”, was inspired by the lightness of an eagle’s wing on the A1. The dipped headlight is incorporated into this graphic element.
The turn signal is located a little way below the “wing” in order to ensure that it is easily visible.
Colors and Trim: the Wasabi Green
The Audi A1 will showcase an innovative range of colors. For the interior, the designers have come up with the "Wasabi Green" hue.
“A completely new car is always an exciting challenge for designers. Naturally, we looked for innovative solutions when it came to materials and colors as well,” said Jana Bonkova, a color and trim designer at Audi.
|Audi Color And Trim Designer Jana Bonkova||Audi Designer Jurgen Loffler|
“Having a wide range of possibilities for individual designs was the most important thing for us, and our objective was to combine the various materials with fresh colors.
"That’s how we came up with Wasabi Green – after drawing inspiration from trends in architecture, fashion, and the furniture industry.”
Wasabi is a Japanese type of horseradish. It’s a hot spice with a distinctive, green color.
“We use wasabi paste for meals to improve the flavor – but only in small amounts,” Bonkova said.
“It’s the same with the A1. Wasabi Green is used selectively to create accents, such as in details like seams.
We want to use this color to appeal to people who simply want something new and fresh.”
With regards to quality, the premium character of the Audi A1 will be found in the selection of the materials, in their processing and in the tight, even gaps.
For example, the surface of the instrument panel is softly backed with foam; all buttons and controls move precisely; even the pull handle that unlatches the hood release does so crisply and precisely.