Created by Toyota’s Calty Design Research
and submitterd to the LA Design Challenge 2009, the link concept is a futuristic low-cost vehicle tatgeted to young customers and focused on social networking and personalization.
With the college enrollment rate at an estimated 81%, the youth of 2030 are one of the most intelligent and proactive generations yet.
With little-to-no disposable income, these students are now able to once again enjoy their commute in a world where transportation has become more expensive and less appealing.
Students can meet at various HUBs to pick up their LINKs. Once occupied, the LINK seamlessly links onto a transportation social network, allowing connections with other drivers to share the commute, trade music, or compare class schedules.
In place of traditional wheels, the LINK drives on SPHERES made of an electro conductive material that converts friction into energy, recharging the batteries and satisfying the driver’s high standards of a maximized eco-friendly vehicle.
Toyota Link Concept – Information
- President: Kevin Hunter Design
- Manager: Erwin Lui
- Designer: Miljan Jevremovic