With the Souga Concept, Mazda’s entry for the LA Design Challenge 2009, the Japanese carmaker is exploring new ways of designing and producing automobiles, through the use of web-based design environments and digital manufacturing plants.
Los Angeles has seen a new movement of young entrepreneurs (ages 16-23), and has become a hub for creating personal brands and products on desktop 3D manufacturing software.
Mazda has taken notice and created VMazda – a virtual reality website that acts as a design playground for young people, allowing them to experiment, build, and share their automotive dreams in a virtual world at no cost.
With the help of a virtual design mentor, Max’s design is rapidly manufactured at one of Mazda’s sustainable Direct Digital Manufacturing plants.
Max pays a low price of $2000 for the physical car, while paying a monthly bill for the energy his electric car uses (similar to cell phone business model).
Max’s new car is a minimal, lightweight sports coupe with experimental shapes, ornate detailing, and a dramatically proportioned exterior.
Most digital communication and information devices are now integrated into fashion apparel, eliminating the need to include these systems into Max’s vehicle. As a result, his vehicle controls are purely driver focused.
- Derek Jenkins – Design Director
- Carlos Salaff – Designer
- Jacques Flynn – Designer
- Greg Lee – Alias Modeler
- Tim Brown – Alias Modeler
- Paula Seo – Graphic Designer