Mazda Souga Concept

Concept Cars 7 Nov 2009
Mazda Souga Concept

The Mazda Souga is a design study of a two-seater sports coupé for the year 2030, with a design characterized by experimental shapes. The car is created in an imaginary virtual playground called VMAzda and produced through a Direct Digital Manufacturing process.

With the Souga Concept, Mazda’s entry for the LA Design Challenge 2009, the Japanese carmaker is exploring new ways of designing and producing automobiles, through the use of web-based design environments and digital manufacturing plants.


Mazda Souga Design PanelThe year is 2030 in the city of Los Angeles and 18 year old Max is off to pick up his new Mazda.

Los Angeles has seen a new movement of young entrepreneurs (ages 16-23), and has become a hub for creating personal brands and products on desktop 3D manufacturing software.

Mazda has taken notice and created VMazda – a virtual reality website that acts as a design playground for young people, allowing them to experiment, build, and share their automotive dreams in a virtual world at no cost.

With the help of a virtual design mentor, Max’s design is rapidly manufactured at one of Mazda’s sustainable Direct Digital Manufacturing plants.

Max pays a low price of $2000 for the physical car, while paying a monthly bill for the energy his electric car uses (similar to cell phone business model).

Max’s new car is a minimal, lightweight sports coupe with experimental shapes, ornate detailing, and a dramatically proportioned exterior.

Mazda Souga Mazda Souga Mazda SougaMost digital communication and information devices are now integrated into fashion apparel, eliminating the need to include these systems into Max’s vehicle. As a result, his vehicle controls are purely driver focused.

Mazda Souga Mazda SougaMazda Souga Concept – Information

Mazda SougaDesigners:

  • Derek Jenkins – Design Director
  • Carlos Salaff – Designer
  • Jacques Flynn – Designer
  • Greg Lee – Alias Modeler
  • Tim Brown – Alias Modeler
  • Paula Seo – Graphic Designer

(Source: LA Design Challenge)

Image Gallery

Related Stories

Mazda RX-Vision GT3 Concept

Mazda RX-Vision GT3 Concept

Mazda has revealed the Mazda RX-Vision GT3 Concept, a virtual racing car co-developed with Polyphony Digital Inc., and available for download in the PS4 title Gran Turismo Sport.
AIWAYS U6ion Concept

AIWAYS U6ion Concept

The official images and design details of the U6ion Concept, AIWAYS' electric crossover design study.
Mazda Souga Concept: updates

Mazda Souga Concept: updates

Mazda has released new information on the Souga design study, the lightweight race car with composite mesh surfaces created for the 2009 Design Challenge hosted at the LA Auto Show. The document includes a detailed virtual background of the project.


Leave a Comment


Get all the updates with our weekly newsletter!

Find a Car

Scroll To Top
Scroll To Bottom