share on BufferThe world premiere of the new Audi A8 will mark the culmination of the 100th anniversary of the brand and will take place in Miami on 30 November 2009.
The new flagship will be presented in an innovative way in the Audi Pavilion, a temporary museum structure.
It is to be the focal point of the vernissage “The Art of Progress,” which exhibits cultural and technological progress and echoes the values of the new A8.
Rupert Stadler, Chairman of the Board of Management of AUDI AG, commented on the exhibition concept: “Our claim “Vorsprung durch Technik” also embraces design, which is one of the outstanding elements of the Audi signature.
"And as top design has now emerged as an acknowledged art form, we see the bridge between art and architecture as a logical step in advancing our brand.”
The Audi flagship is due to be unveiled amidst selected art works from the new exhibition “Beg Borrow and Steal,” which belongs to the Rubell Family Collection, one of the world’s most important art collections, and the installation “The Light Light” – consisting of aluminum and LED light – by the British top designer Tom Dixon.
These three areas are linked thematically in the Audi Pavilion.
“Artists, designers and engineers have one passion in common, which becomes evident in the “The Art of Progress” vernissage,” emphasizes Stefan Sielaff, Head of Design at AUDI AG: “And that is the handling of form, function, color and material. To what extent the result is art is decided by the claim behind it, but also by the observer.”
Through December 5 the vernissage in the Audi Pavilion is a satellite of Design Miami and Art Basel Miami Beach, and is open daily to visitors from all over the world to Design Miami and Art Basel.
Miami has long since emerged as the worldwide capital of art and design. With the two high-profile fairs Design Miami and Art Basel Miami Beach, early December is traditionally the highpoint of the season for all art and design aficionados. On the eve of Design Miami the world premiere of the new Audi A8 will be held in this very beautiful setting.
Furthermore, this year Audi is acting as a designer among designers at Design Miami, where it will also be possible to see the new Audi A8. In the Audi Lounge, the brand’s flagship will be presented as a world premiere in an innovative setting to visitors to Art Basel Miami Beach and Design Miami. This year Audi is the exclusive automotive sponsor both of Design Miami and of Art Basel Miami Beach.
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