Started on back in February 2009, the DesignerTechniques 3rd competition asked participants to create a concept truck inspired by a non-automotive brand.
The jury panel included Allan Macdonald (Editor and creator of DesignerTechniques),
Kristofer Hansen (Chief of design Scania Trucks AB),
Brian Weatherley (Editor in chief Commercial Motor Magazin),
Klara Sjölen (Co Author of DesignSketching) and guest judges David Beasley (Pininfarina) and
Louise Temin (Cliff).
The three winning entries were selected among over sixty submitted projects.
Below we report some information on the three winning projects. Additional details, including extensive comments by the judges, are available on DesignerTechniques.com.
1st Prize – Hexagon by Flavio Michellod
The concept created by Flavio Michellod was inspired by the Black & Decker brand and based on the GM Hy-wire/AUTOnomy idea, with a singular unit for the drivetrain and power control systems.
This modularity – an important part of truck design – allows for thousands of options available to the customer.
"Flavio’s project was very professionally presented, and covered every area required of the brief.
"Many of the judges were impressed with his concise and strong research phase, which as well as capturing the intended emotion of his design included details such as colour analysis."
Flavio won a Folio feedback from Kristofer Hansen, equipment from Letraset, a feature in Commercial Motor magazine and a signed hard back copy of Design Sketching.
2nd Prize – Hylo Concept by Nicholas Bormann
Nicholas presented truck inspired by Sony-Ericsson brand, with a design that tackled an issue close to the hearts of many truck operators: how to increase load capacity.
"His project also displayed a strong knowledge of trucks, and was one of the most mature concepts we received."
"Offering not only in fact increased load capacity, but also a fresh way to tackle the problem of separating the living, versus working, aspect of a long haul truck.
"His presentation style was also appreciated with the design concept being clearly displayed.
"This is especially important when you are trying to convey the functional aspects of your design. His use of 3D images helped convey clearly the concept."
The second prize included equipment from Letraset, a feature in Commercial Motor magazine and a signed soft back copy of Design Sketching.
3rd Prize – Roces Concept Truck by Silingov Vitaliy
Inspired by skates-manufacturer Roces, the final design was considered by many of the judges to be the most successful at transferring the aesthetics from brand to truck.
"Whilst not fully refined as an aesthetic, and perhaps not to everybody’s taste, the judges felt his final design to be a very successful translation of the Roces brand aesthetic.
"Silingovs presentation also displayed his strong skills at both sketching, and 3D modelling.
"Ultimately however most of the judges agreed that his concept was very much style, with nothing shown in the way of function."
The third prize won by Silingov included a feature in Commercial Motor magazine and a signed soft back copy of Design Sketching.