Moy Concept

New Designers 15 Apr 2009
Moy Concept

The Moy Concept is a project of a compact car capable of displaying custom graphics and videos through a body made of polycarbonate panels with integrated LCDs and LEDs. The car, designed by Elvis Tomljenovic, was the winner of the contest at the auto(r) conference.


The Moy Concept is targeted at a modern generation who uses technology as a means to express themselves and communicate with others.

Moy Concept Inspiration Moy Concept Variations

This concept, designed by Elvis Tomljenovic, was the winner of the design contest held during the auto(r) automotive design conference.

Moy Concept Design PanelThe body of the car is made of two polycarbonate layers – one outer and one inner – with layers of liquid cristals, LED diodes and electrochromic foil (film) inbetween.

This enables Moy to display both static images and videos, so that it can be used as a new medium of communication or promotion.

As Elvis Tomljenovic explains "The idea behind MOY koncept is that everyone can design his own car graphics on his own computer and then apply the design to the vehicle using wireless data transfer or share it with other people through web-site, forum, e-mail etc."

"To those who lack the necessary skills or time to create their own design, the option of downloading ready made designs is available. "

The vehicles are interconnected, so this exchange is possible in motion. Movement recognition technology enables to draw on the car in real time.

The vehicle is powered by batteries that charge electric motors located in the wheels and controlled by drive-by-wire technology.

Moy Concept Moy Concept Design Sketches
Moy Concept by Elvis Tomljenovic Moy Concept by Elvis Tomljenovic

About the Designer

Elvis Tomljenovic is final year student at the Zagreb School of Design. He is currently looking for sponsors/scholarships to continue education in field of automotive design at postgraduate level.

Contact details:

(Image Courtesy: Elvis Tomljenovic)

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