Rolls-Royce 200EX

Concept Cars 20 Feb 2009
Rolls-Royce 200EX

The Rolls-Royce 200EX is a design study for a contemporary four-door saloon and shows the direction for the RR4, a new model which will be produced starting from 2010. It will debut at the 2009 Geneva Motor Show.


From the official press release:

Design

Rolls Royce 200EXChief Designer Ian Cameron defines the 200EX as "Alluring, inviting, approachable — this car captivates with each encounter."

The brief for 200EX was t o create a modern, lithe and dynamic Rolls-Royce that bears all the hallmarks of the great cars that have gone before it.

200EX has a dynamic edge to its styling and is noticeably less formal than previous models. Its size, style and expression broaden the appeal of the car, making it more appropriate for a wider range of circumstances.

“200EX is a touring saloon with more than a little panache and perhaps more bravado than one might have expected from Rolls-Royce Motor Cars,” says Cameron.

Rolls Royce 200EX“What you see is a modern car that is immediately recognisable as a true Rolls-Royce, even from angles that obscure the grille and Spirit of Ecstasy. Design elements such as the elevated prow, long bonnet, short front overhang, sharply raked A-pillar and elegant tail give 200EX an air of informal presence — powerful but unobtrusive.”

The exterior design is dominated by large, uninterrupted surfaces, while finely sculptured horizontal lines add definition and geometric precision. In combination, the upward-sweeping sill line and low-cut roof create a powerful profile.

The tapered rear is enhanced by powerful shoulders and flanks that draw in sharply, narrowing as they flow from the rear wings to the tail-lights.

The rear-hinged coach doors give the car a natural presence and sense of theatre. Revived in 2003 on the Phantom, this signature feature lends added functionality and style to the design.

Rolls Royce 200EXOpening through a generous 83 degrees, the coach doors offer the widest rear access in the car industry as well as providing the warmest of welcomes to those about to step inside. 

At the front, a pair of LED headlamps flank the latest evolution of the world’s most famous grille. “We wanted this to be less reminiscent of the traditional ‘Parthenon’ style and more like a jet intake,” says Ian Cameron.

The sides of the intake have been curved inwards and the vanes set back into the opening. It’s a more dynamic form that moves on from the design first seen on the Phantom Drophead Coupé.

The exterior of 200EX is finished in Darkest Tungsten, which contrasts with the silver satin finish applied to the bonnet and A-pillar. Seven-spoke, 20-inch wheels complete the visual impact of the exterior.

Interior Design

Rolls Royce 200EX InteriorWithin 200EX, Interior Designer Alan Sheppard has accomplished a contemporary atmosphere, incorporating the Rolls-Royce Motor Cars principles of fine materials and peerless comfort.

The space is filled with natural light, which brings in a real sense of the outside world. However, substantial doors and a high shoulder line ensure that occupants feel cosseted and protected. In the rear, the intimate ambience of the lounge seat is emphasised by its position behind the C-pillar, heightening the sense of privacy.

Naturally, the finest materials have been used. Elegant, frosted lamps and chrome door handles feature, while details include traditional violin key switches, eyeball air vents, opaque dials and refined instrumentation.

Rolls Royce 200EX Interior“As with any Rolls-Royce, detail is crucial,” says Alan Sheppard. “We want the lasting impression for owners to be that their car was made just for them by someone skilled and caring.”

The dashboard has been kept deliberately clear; it is spacious in its design and has an intuitive layout. The controls are neatly sculptured, with more important functions emphasised by accents of chrome. The soft light of the instrument panel glows through the familiar black-rimmed steering wheel, which itself incorporates a number of violin keys as well as an ergonomic roller-ball control.

The interior of 200EX is finished in supple, natural grain Crème Light leather, with Cornsilk carpets and cashmere blend headliner. The featured wood veneer is Santos Palissander, chosen for its contemporary look and striking grain.

EX: Experimental Models by Rolls-Royce

Rolls Royce 101EX Rolls-Royce 101EX (2006)

Rolls-Royce’s experimental models – from the first 1EX, built in 1919 to the most recent, the 101EX, built in 2006 – have always been fully functioning vehicles rather than clay and foam models.

EX cars offer designers and engineers the opportunity for real-world innovation and have been used to showcase new components and engineering techniques as well as exterior and interior designs.

100EX was the first experimental car unveiled after Rolls-Royce Motor Cars was relaunched under BMW Group ownership in 2003. Revealed at the Geneva motor show in 2004, the two-door, four-seat convertible was built to mark 100 years of Rolls-Royce motor car design and engineering.

Just two years later, 101EX was presented, which explored modern coupé design. Both of these cars inspired production models that not only closely resemble their EX progenitors but have also redefined luxury motoring in the modern age.

Following on from this success, the same group of designers and engineers has created 200EX, itself pointing the way to RR4, a new Rolls-Royce model scheduled for production in 2010.

(Source: Rolls-Royce)

Image Gallery

Related Stories

Rolls-Royce Arcadia Droptail

Rolls-Royce Arcadia Droptail

Rolls-Royce has revealed the Arcadia Droptail, an exclusive coachbuilt private commission inspired by the themes of tranquillity, modern tropical sky gardens and British Biomimetic architecture.
Rolls-Royce 200EX: design images

Rolls-Royce 200EX: design images

The official sketches and images from the design process of the Rolls-Royce 200EX experimental car, including photos from the clay model construction.
Synergy Concept

Synergy Concept – Polestar Design Contest 2022 Winner

At the IAA 2023 in Munich Polestar presented Synergy, the winning design from the latest Polestar Design Contest, developed in a 1:1 scale model. The company also announced a partnership with Hot Wheels.

Comments

Leave a Comment

Newsletter

Get all the updates with our weekly newsletter!

Find a Car


Scroll To Top
Scroll To Bottom