BMW Group DesignworksUSA has been selected as design partner by Bavaria Yachtbau GmbH, one of Europe’s leading yacht manufacturers, with the task of developing the company’s design identity for the premium product segment.
The first motorboat resulting from this joint collaboration, the Deep Blue 46, will be on display at the Düsseldorf Boat Show from 17th to 25th January 2009.
Last year BMW DesignworksUSA entered the yacht industry with the design of the Zeydon Z60, an innovative luxury sailing yacht.
From the official Press Release:
Deep Blue 46
BMW Group DesignworksUSA has combined traditional boat design with dynamic lines, thus giving the Deep Blue its individual and distinctive character.
“Powerful, expressive proportions and sculptural exterior surfaces emphasize the boat’s high performance, simultaneously creating the vessel’s stylish silhouette. Moreover, a generous hulk design proclaims a new space dimension on board, reflecting customers’ desire for maritime freedom and mobility.
“The heightened superstructure creates additional headroom inside, thus allowing more light into the boat’s interior. Extensive seating offers the owner the possibility to welcome friends aboard for a cosy get-together.
“The central cockpit area accommodates an optional bar featuring a built-in foldable grill element and enough space to store all that is needed for an enjoyable BBQ, including drinks.
“With a performance-oriented helm stand, a central seating arrangement in the main lounge area, an additional wind-protected reclining area next to the helmsman, the spacious bathing platform and the front sundeck with room for at least three people, the Deep Blue 46 offers maximum, functional space well arranged and clearly structured.
“The design does justice to the most important aspect – safety on board without compromising on aesthetics and sportiness.
The vessel’s heightened side, which was derived from ship design and on which one can lean and relax, is a new feature on a Bavaria deck, offering perfect protection from the elements and an enhanced feeling of safety in any weather conditions.
The deck width continues with what the vessel’s side implies.
“The firstling from the new BAVARIA product line equals an invitation to come aboard and become acquainted with the new world of BAVARIA, a world in which functionality and design merge into a natural unity, grandeur, and sporting gracefulness into an uncompromising spatial experience. “
“With the new Deep Blue product line we have opened a new era for BAVARIA with products that fit the future with premium design whilst keeping a customer-oriented price position. Consequently Bavaria will present itself with a new and sharpened profile in the boat market“, says Laurenz Schaffer, director of the Munich studio of BMW Group DesignworksUSA.
About BMW Group DesignworksUSA
DesignWorksUSA design studio is an independently operating BMW Group subsidiary based in Los Angeles, Singapore and Munich.
In addition to its activities for the BMW Group, the international design team works for a number of big names from the field of IT and consumer electronics, aviation, lifestyle and medical.
In 1995, BMW Group acquired DesignworksUSA. Since 2004, Verena C. Kloos has overseen the strategy and operations for the Los Angeles, Munich, and Singapore design studios.
For more information visit www.designworksusa.com.
About Bavaria Yachtbau GmbH
Bavaria Yachtbau was founded in 1978. Today the enterprise is one of the largest shipbuilding companies worldwide. With around 600 employees it produces around 3.000 sailing and motor boats per year.
All boats are distributed directly to the customers by a worldwide dealer network. Around 85 percent of the overall production is sold outside Germany.
For more information visit www.bavaria-yachtbau.com.