The flagship sedan is powered by the 3.5-liter V-6 Duratec engine, mated to a choice of two six-speed automatic transmissions including SelectShift® with
shift control paddles mounted on the steering wheel and available all-wheel drive.
The 2010 Ford Taurus will be built at Ford’s Chicago and will go on sale on next summer with prices starting at $25,995 – the same as 2009 models.
Peter Horbury, executive director of Design for The Americas, explains “Like the 1986 original, the new 2010 Taurus differentiates by combining style with substance.”
It debuted as a family sedan, but with the advent of
crossovers, the new Taurus is aimed more at drivers who might move friends and family but place
more of a premium on the driving experience and technologies aimed at making time on the road more meaningful and fun.
“Taurus is more of a ‘me’ sedan now, and we’ve delivered with this buyer in mind,” said Moray
Callum, director of Ford’s Car and Crossover Design.
Bold new headlights
combined with recessed parking lamps frame a new expression of the signature Ford three-bar
grille – and the lowered roofline helps make the new Taurus more aspirational.
New wheels, from 17- to 20-inches in diameter, fill the sculpted wheel wells and lend Taurus a
muscular and athletic stance. The raised shoulder lines of the new Taurus provide a confident
profile and enable generous truck capacity.
The exterior color palette includes new hues, selected to harmonize with
interior appointments and offer customers a broader range of color combinations.
Inside, a forward-leaning center stack – that integrates the climate controls, audio components and
navigation screen – flows in a continuous unbroken form through the instrument panel and
down into the center console.
"The smart design allows for the interior to be formed with unbroken lines to impart seamless quality and craftsmanship."
The door panels employ an innovative urethane tooling process providing unique texture and identity
to surfaces, with visible stitching and a hand crafted appeal. This same process allows for door
panel two-toning, enabling model series differentiation.