The SC90 was designed by Nouphone J. Bansasine during his internship at Volvo in Summer 2007. The brief was to create a new premium product line for the brand.
As Nouphone explains, “My proposal was based on the growing trend for premium 4 door coupes, taking the concept to the extreme by exploring and developing a premium 4 door sportscar for the year 2015.”
This sportscar with 4 doors and 4 seats would become Volvo’s new flagship model and drive the brand towards a more emotional direction.
The Volvo SC90 would compete in the premium sport sedan segment with such models ad the Porsche Panamera and the Aston Martin Rapide.
The main design element of the car is its profile, chracterized by convex and concave surfacing.
This gives the car a classic and simple silhouette with a “more complex and fresh second read.”
Seen in side profile the main defining lines and secondary elements are strategically designed by angled profiles from 180 to 90 degree increment.
“Each week I had a status review with VMCC’s Vice President, Design Director, Strategic Design Chief, Senior Designers, Business Manager, and Studio Engineers.
“The feedback and discussion was invaluable and helped me focus on the development the project.”
Nouphone J. Bansasine also speaks about his internship experience and gives some advises to new design students:
“The internship program provided me with the most up to date equipment and facilities, as well as access to senior designer staff and engineering professionals which proved invaluable for my development.
“Experience like this comes once in a life time. What I have learned from school and my internship can be summed up by several words or phrases. In order to be a successful designer you need to remember you are part of a team, you must focus on your target customer.
“Also be prepared to compromise but not lose sight of your target and most importantly be prepared to work hard! It’s a constant challenge between design, packaging, safety and budget, and good communication skills are essential.
“Nothing can describe the feeling when I first unveiled my final design to VMCC staff. Three months of trials & tribulations coming down to that one moment.
“My thanks to ACCD and VMCC, especially my mentor Christopher Benjamin, who have guided me on this amazing journey and helped make me who I am today.
“I feel that I got everything I could ever have wanted out of the program and helped me develop a quality of portfolio I could never have envisioned before. I also had an amazing life journey.
About the Designer
Nouphone J. Bansasine has graduated from the Art Center College in the fall of 2007, and is currently employed as a designer for Volvo Car Corps Concept and Monitoring Center (VMCC) in Camarillo, CA.
- e-mail: email@example.com
(Image Courtesy: Nouphone J. Bansasine)