LOS ANGELES – Oct. 20, 2008 – Today’s race cars have ground-breaking technology to improve speed, power, performance and safety but what a difference 17 years into the future can make.
The theme of the 2008 Design Challenge was to predict how auto racing will change by the year 2025, by imaging race cars that go beyond the expectations and challenges of today racing, such as never needing to stop for re-fueling or collision avoidance assistance technology for enhanced safety.
Nine of Southern California’s automotive design studios (Audi, BMW, GM, Honda, Mazda, Mitsubishi, Mercedes-Benz, Toyota and Volkswagen) have participated exploring new ideas in automotive design.
“Automotive designers have always been fascinated with Motor Sports and this year’s Design Challenge has provided them with the opportunity to use their creative talent to look at these cars with new eyes, using innovative technologies and approaches,” said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc.
“This adds to the excitement, interest and personal involvement in the sport that has thrilled people of all ages for many years…and many more years to come.”
Entries will be judged by Tom Matano of San Francisco’s Academy of Art University, Imre Molner of Detroit’s College for Creative Studies and Stewart Reed of Pasadena’s Art Center College of Design. Daniel Simon, an established car designer and founder of Cosmic Motors, is the special guest judge this year. Simon began his design career at Volkswagen and recently published his first book: Cosmic Motors-Spaceships, Cars and Pilots of Another Galaxy.
The winning design will be announced at the Design Los Angeles conference Nov. 20 at the Los Angeles Auto Show.
About the Design Challenge
The Design Challenge is part of the Design Los Angeles automobile designers’ conference that has evolved into an integral element of the Los Angeles Auto Show.
Entering its fifth year, Design Los Angeles provides designers with leading design speakers and the opportunity to address common issues. More than 500 designers attended last year’s event.
For more information visit Los Angeles Auto Show’s official website.
(Source: LA Auto Show)