Bentley SenseS

New Designers 17 Sep 2008
Bentley SenseS

The Bentley SenseS is a design study of a futuristic vehicle that explores the possibilities of genetic engineering, biotechnology and artificial intelligence in order to create a deep connection between the car and its owner. The author is Spanish designer Arturo Peralta.


Bentley SenseS Concept - Design SketchThe concept behind the Bentley SenseS is the exploration of the connection between a car and its owner.

As Arturo Peralta explains: "As a designer I think about how vehicles will be powered, whether they will move in a different way, the materials that they will use and the proportions and design language that will appeal to both people and the environment."

Bentley SenseS Concept - Design Panel"Beyond this is the relationship that users will have with the product. A connection between the mechanical and the emotional."

"The driver connects with the vehicle in the same way a rider connects with his horse."

"There is trust and understanding, a friendship based on natural values. Imagine a vehicle that recognises you, is able to feel, to trust: it is almost a part of you."

Bentley SenseS Concept - Design Sketch Bentley SenseS Concept - Design Sketch

Such a conncection is achieved through the use of Genetic Engineering, Biotechnology and Artificial intelligence.

The exterior shape is made of a solid hologram technology that creates a solid surface between the feature lines of the vehicle when it is in standby mode waiting to set off.

Bentley SenseS Concept - Rendering Bentley SenseS Concept - Rendering

Inside, the cockpit offer the passengers an interface to all senses providing a unique experience. Channels flow around and through the interior carrying and creating the energy that powers the vehicle.

Bentley SenseS Concept - Rendering Bentley SenseS Concept - Rendering
Bentley SenseS - Clay model Bentley SenseS - Clay model

"Emotions become part of the connection between user and product. A new type of brand association."

The SenseS project was sponsored by Bentley Motors.

Bentley SenseS - Clay model Bentley SenseS - Clay model Bentley SenseS - Clay model
Bentley SenseS - Clay model Bentley SenseS - Clay model Bentley SenseS - Clay model

About the Designer

Arturo PeraltaArturo Peralta Nogueras was born in Madrid on 7 January 1979.

After studying Industrial Design at the Madrid College of Art and Design (1999-2002) he received a M.A. in transportation design at Universidad Politecnica de Valencia (2002-2003) and a M.A. in Vehicle Design at the London Royal College of Art (2006-2008).

Among his professional experiences are internships at Pininfarina (2004) and Bentley Motors (2006-2007) and freelance activities for Toyota Motor Company (2004, 2006).

In 2003 he won the first prize at the Nissan-Autopista Car Design Competition. In 2007 he was shortlisted for the Interior Motives Awards.

Contact details:

(Image Courtesy: Arturo Peralta)

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