Fiat ‘Smiles per Hour’ Design Competition: the finalists

Fiat ‘Smiles per Hour’ Design Competition: the finalists

Fiat UK has announced the short-list of five finalists for its Smiles Per Hour Design Competition. People can vote until 25 Spetember by visiting the London Fiat Flagship Store.


Fiat UK Andrew Humberstone judges Smiles Per Hour contest Fiat UK Andrew Humberstone

Fiat UK’s Smiles per Hour Design Competition aims at finding clever and amusing new ways to travel.

It attracted huge interest and, following an initial judging process, the five best entries bidding for the £50,000 top prize have been revealed.

They have already taken part in a special presentation and mentoring session at Fiat’s central London-based flagship store, Fiat Marylebone, and will go on through to the final selection of a winner on 25 September.

The finalists and their designs are:

  • TV presenter Suzi Perry judges Smile Per Hour contest TV presenter Suzi Perry

    Simon Tarrant from Guildford, Surrey, Street Rower (www.streetrower.com)

  • Nick Rawcliffe from Bermondsey, London, Snowbone (www.snowbone.com)
  • Natalie Daghestani from Barry, Wales, Hylo female commuter shoe (nataliedaghestani.com/hylo)
  • Steven Spong from Putney Heath, London, Longbow;
  • Harley Zblewski from Banbury, Oxon, Suitcase Car.

Now they must prove their innovations have got what it takes to impress the judges – including Suzi Perry of television’s The Gadget Show and Andrew Humberstone, managing director, Fiat Group Automobiles UK – and scoop the £50,000 prize money offered by Fiat to enhance the prototypes.

Smiles per Hour invited creators to design any form of transport which would make travelling more fun, with entrants asked to upload their concepts on to a specially created Fiat website: www.fiat.co.uk/smiles.

Finalists of the Fiat Smiles Per Hour Design Competition“The results have been imaginative, innovative and interesting,” said Elena Bernardelli, Fiat UK’s marketing director.

“We have been greatly impressed by the standard of entries and we know it’s going to be a tough call for the judges on finals’ night.”

The prototypes are on display at the London flagship until 20 September, allowing members of the public to vote for their favourite, and then they will stay in the store until 9 October.

The public vote will count towards the overall score awarded to each of the innovations on finals’ night.

For more information visit the competition official website.

(Source: Fiat)

Image Gallery

Related Stories

Lexus announces Lexus Design Award 2022 finalists

Lexus announces Lexus Design Award 2022 finalists

Lexus today announced the six finalists for the Lexus Design Award 2022, selected from among 1,726 entries from 57 countries/regions by a panel of design luminaries.
Stellantis launches annual Drive for Design contest

Stellantis launches annual Drive for Design contest

Stellantis has launched the new edition of its Drive for Design Contest for US high school students. The deadline is April 12, 2024 and the top prize is an internship at Ram Truck design studio.
2022 Polestar Design Contest

2022 Polestar Design Contest

Polestar has launched the third edition of its Design Contest, based on the theme of a new, sustainable form of Performance. The deadline is August 31, 2022.

Comments

Leave a Comment

Fiat ‘Smiles per Hour’ Design Competition: the finalists

Fiat ‘Smiles per Hour’ Design Competition: the finalists

Fiat UK has announced the short-list of five finalists for its Smiles Per Hour Design Competition. People can vote until 25 Spetember by visiting the London Fiat Flagship Store.


Fiat UK Andrew Humberstone judges Smiles Per Hour contest Fiat UK Andrew Humberstone

Fiat UK’s Smiles per Hour Design Competition aims at finding clever and amusing new ways to travel.

It attracted huge interest and, following an initial judging process, the five best entries bidding for the £50,000 top prize have been revealed.

They have already taken part in a special presentation and mentoring session at Fiat’s central London-based flagship store, Fiat Marylebone, and will go on through to the final selection of a winner on 25 September.

The finalists and their designs are:

  • TV presenter Suzi Perry judges Smile Per Hour contest TV presenter Suzi Perry

    Simon Tarrant from Guildford, Surrey, Street Rower (www.streetrower.com)

  • Nick Rawcliffe from Bermondsey, London, Snowbone (www.snowbone.com)
  • Natalie Daghestani from Barry, Wales, Hylo female commuter shoe (nataliedaghestani.com/hylo)
  • Steven Spong from Putney Heath, London, Longbow;
  • Harley Zblewski from Banbury, Oxon, Suitcase Car.

Now they must prove their innovations have got what it takes to impress the judges – including Suzi Perry of television’s The Gadget Show and Andrew Humberstone, managing director, Fiat Group Automobiles UK – and scoop the £50,000 prize money offered by Fiat to enhance the prototypes.

Smiles per Hour invited creators to design any form of transport which would make travelling more fun, with entrants asked to upload their concepts on to a specially created Fiat website: www.fiat.co.uk/smiles.

Finalists of the Fiat Smiles Per Hour Design Competition“The results have been imaginative, innovative and interesting,” said Elena Bernardelli, Fiat UK’s marketing director.

“We have been greatly impressed by the standard of entries and we know it’s going to be a tough call for the judges on finals’ night.”

The prototypes are on display at the London flagship until 20 September, allowing members of the public to vote for their favourite, and then they will stay in the store until 9 October.

The public vote will count towards the overall score awarded to each of the innovations on finals’ night.

For more information visit the competition official website.

(Source: Fiat)

Image Gallery

Related Stories

Lexus announces Lexus Design Award 2022 finalists

Lexus announces Lexus Design Award 2022 finalists

Lexus today announced the six finalists for the Lexus Design Award 2022, selected from among 1,726 entries from 57 countries/regions by a panel of design luminaries.
2022 Polestar Design Contest

2022 Polestar Design Contest

Polestar has launched the third edition of its Design Contest, based on the theme of a new, sustainable form of Performance. The deadline is August 31, 2022.
23rd Annual Movin’On Challenge Design

23rd Annual Movin’On Challenge Design

Movin’On Challenge Design is a call to designers, creatives and innovators to help our world make progress on one of its most important objectives—sustainable mobility. With sustainability being a key driver in the acceleration of mobility...

Comments

Leave a Comment

Newsletter

Get all the updates with our weekly newsletter!

Find a Car


Scroll To Top
Scroll To Bottom