Seat Design Center in Martorell

Automotive Design 21 Jun 2008
Seat Design Center in Martorell

An official document by Seat that illustrates the activities and the facilities of its Design Center, inaugurated in October 2007, and the Prototype Centre of Development, both located within the brand’s Technical Center in Martorell.


Seat Design Center in MartorellThe SEAT Design Center (SDC) is a special facility within SEAT’s Martorell industrial complex.

Officially opened in October 2007, the 5,600 square metre premises is located within the SEAT Technical Center and is one of the most modern and functional design centres in the world – and certainly unique in its class in Spain.

Created by and for designers, this facility brings the entire design process together under one roof, enabling the company to fully harness synergies in the fields of Research and Development (R&D) to give design, one of the defining features of the Spanish car manufacturer’s models, greater impetus.

Seat Design Center in MartorellThis innovation centre is fully equipped with state-of-the art technology to further the creative process, from the initial sketch to the physical construction of the first prototypes.

Created and constructed around the creative processes within, the building first and foremost fulfils two basic requirements – functionality and privacy.

Thanks to its system of typically Mediterranean latticework, the building is endowed with abundant light, providing unbeatable working conditions as well as reducing energy consumption.

At the same time it is totally opaque from the outside, meaning that the shape of any new car may be seen only by its creators until officially unveiled.

SEAT Design Director Luc Donckerwolke SEAT Design Director Luc Donckerwolke

SEAT’s own Design team played a major role in creating this facility, passing on requirements to the architects and engineers in charge of construction.

The building structure itself had to be as special as the work being carried out within it.

The two floors are therefore distributed into four large areas housing diverse facilities and activities:

  • Ideas Area (design): interior and exterior design, colour & trim, CAD and Design Engineering.
  • Creation Area (construction): interior and exterior modelling, workshops, paintshop, model storage, and materials & services.
  • Virtual Presentation Area: Virtual Reality Room.
  • Physical Presentation Area: Square central courtyard (430m2).
Seat Design Center - Amministrative Office Seat design center - Clay modeller
The design and administrative offices occupy a strategic place in the
building
that enables a direct visual control of the different phases
of
the prototype
development.
The creative area, situated on the ground floor, is the place
where
modellizing takes place during the first phases of a prototype.

Seat Design Center - Amministrative OfficeAll working areas are articulated around this dual-function courtyard.

On the one hand it provides abundant natural light for all working areas; on the other hand it offers an ideal scenario for the presentation of future brand models so as to view shape, colour and trim under natural light.

Both the courtyard and the different workshops on the ground floor are visible at all times from the upper-floor glass-fronted offices housing design and management, which occupy a strategic position within the building thanks to direct visual control of the different stages of prototype development, enabling optimum oversight of the design and production process.

The ground-floor workshops take up a substantial amount of floor-space.

But the display areas too play a prominent part since, together with the courtyard, they offer maximum flexibility for the presentation of new models.

Seat Design Center - Amministrative Office The SEAT Design Center disposes of a capacity for hundred highly
qualified
international engineers, designers and modellers.

The building is equipped with state-of-the-art technologies in computer-assisted design such as powerful advanced simulation and calculation tools and virtual reality systems, enabling simultaneous visualisation by several people of the model being worked on at any given moment.

State-of-the-art technology at the service of a new design philosophy searching for purity in lines, materials and architecture, and which will be seen in future SEAT models.

But this new complex –large enough to accommodate a hundred highly-qualified engineers, designers and modellers from all over the world– will serve as a breeding ground not only for the Spanish brand’s products; the entire Volkswagen Group will benefit from its services.

Seat Design Center data:

  • Surface area: 5,600 m2
  • Capacity: 100 employees
  • Activities: Interior an Exterior Design, Colour & Trim, CAD, Design Engineering, Interior and Exterior Modelling

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