Mercedes-Benz moves Californian Design Studio to Carlsbad

Automotive Design 2 Jun 2008
Mercedes-Benz moves Californian Design Studio to Carlsbad

Mercedes-Benz is moving its Southern Californian advanced design studio from Irvine to Carlsbad, in the recently acquired 35,000 square-feet facility used by Chrysler for its Pacifica Advanced Design Studios.


On this occasion we also report some official information released by Mercedes-Benz in its 2008 HighTech Report published on 9 April 2008, which documents the activities of the Californian Design Studio and includes details about the design process and information on the main designers and modellers.

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The new design studio in Carlsbad

The facility in Carlsbad was used by former partner Chrysler until its closing back in March and was then listed on the market for $7.3 million

Mercedes-Benz Advanced Design Studio in Irvine Mercedes-Benz Advanced Design Studio in Irvine

With about 32,000-square-feet (about 3,000 square meters), the building is more than twice larger than the Mercedes-Benz design studio in Irvine (13,000 square-feet – 1,200 square meters), which opened in 1990 and employs 18 workers.

The move to the new creative centre on Rutherford Road
will begin in July 2008.

It will employ about 25 people and will provide enough space for the construction of 1:1 models.

From the official press release:

As part of its internationally-oriented design strategy, Mercedes-Benz opened its first advanced design studio in the U.S. back in 1990 in Irvine, California.

Since then the importance of the Californian facility has grown to such an extent that the 1,200 square metres of rented space on Cowan Street in Irvine are no longer sufficient.

Therefore, Mercedes-Benz decided to acquire the new building in Carlsbad, 80 miles south of Los Angeles. With 3,160 square meters, it even has enough space for the construction of 1:1 models – something that wasn’t previously possible.

“The substantial enlargement of our design studio in California bears testament to the growing importance of design at Mercedes-Benz,” says Gorden Wagener, Head of Strategic Advanced Design and future Head of Design for
Mercedes-Benz Cars.

Scale clay modelsScale clay models at Irvine Design Studio

The new design studio in Carlsbad will offer around 25 employees from a diverse mix of cultural backgrounds an ideal creative working environment for the development of the Mercedes-Benz design language of the day after tomorrow.

On the one hand, it will display as many modern international influences as necessary while, on the other, conveying a clear image of its roots.

About Mercedes-Benz Design Studios

The new studio in Carlsbad is one of a group of international advanced design studios that Mercedes-Benz runs in places such as Como, Tokyo and Sindelfingen, as well as in the U.S.

The studios are creative islands that are not subject to the demands of series production, but instead allow designers to take influences from their environments, to evaluate them and to interpret them freely.

Their inspirations provide important momentum to the development of Mercedes-Benz design, which is not oriented only towards the domestic market, but also takes on board strange, new ideas from other continents and cultures that fit to the Mercedes-Benz brand identity.

“With our studios in California, Tokyo and Como,
we have established a creative basis for important markets. They function as our seismograph for influences emerging from art, culture and architecture.”

(Source: Mercedes-Benz, AutoWeek)

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