Created by Benedetto Bordone, the BMW 3 Series concept was "designed to realistically preview where BMW Design could go next with their design direction for their Core Models."
The design emphasizes the typica BMW characteristics of lean strength and "highlights the brand’s role at the forefront of what is possible in automotive sculpturing", as Benedetto explains.
Several characterizing design details were inspired by modern architecture.
"The car’s surfaces are inspired by the torso of an athlete, to give an impression of lean muscle. The detailing of the grilles communicate precision and attention to details."
The BMW 3 Series Concept has recently been nominated for a Red Dot Award.
About the designer
Benedetto Bordone graduated from Coventry University in 2005 and is currently a freelance Designer/Illustrator.
|Desert Queen project for Local Motors’ competition||Alfa Romeo Junior concept – created during an internship at Centro Stile Alfa Romeo|
(Image Courtesy: Benedetto Bordone)