The contest was announced on last 20 April last at the Beijing Motor Show. To underline its international appeal, the model of the winning project will also be presented in China at the Shanghai Motor Show in the spring of 2009.
Young designers are invited to imagine a Peugeot for the megalopolis of tomorrow. This concept car will be designed for use in the centre of the great urban cities of the future, while embracing the key values of the 21st century.
While bearing the mark of Peugeot’s stylistic codes, projects must integrate the four dimensions specific to this design competition: environmental friendliness, social harmony, interactive mobility and economic efficiency.
- Launch of the competition: 20 April at the Beijing Motor Show
- From 30 May 2008 to 20 July 2008: projects submitted to the Design section of the site www.peugeot.com.
- From 25 July to 31 July, the jury will select thirty projects to be voted for by internet users and the press.
- From 15 August, for one month, internet users will cast their votes to select ten finalists.
- From 16 September, the ten short-listed designs will be put on line.
- On 2 October, on the Peugeot stand at the Paris Motor Show, the winner’s name will be announced and Mr Jean-Philippe Collin, Managing Director of Automobiles Peugeot, will present the “La Griffe” trophy to the designer of the winning project.
- Production of the scale 1 model will take place between October 2008 and March 2009.
- In April 2009 the model of the winning project will be unveiled on the Peugeot stand at the Shanghai Motor Show in China.
Peugeot has introduced new prizes for the competition. The winner, whose project will be built in the form of a scale 1 model, will also receive a cheque for 10,000 euros and an Xbox 360 games console, and will have the opportunity to see his or her project manufactured as a 1/43 scale model by Norev.
The 29 other projects will also attract prizes, as in previous competitions.
The jury will be composed of Peugeot representatives and, more particularly, members of its Style Centre, representatives of the company Xbox, and also journalists and internet users who will be invited to vote online on the site www.peugeot.com.
The choice will be made according to the criteria of originality of the project, quality of the end product (visuals, animations), explanations of the concept and above all consistency with the theme.
Detailed information on the competition rules are provided on Peugeot official website.
About the Peugeot Design Contest
The Peugeot Moovie, winner of the 3rd edition of the contest
Since it was launched in 2000, the Peugeot Design Competition has attracted more than 12,600 projects presented by 9,300 young designers, marking the latter’s interest in Peugeot and in car design.
The competition has generated growing interest among young designers. In addition their average age is now 22, having fallen from 28 in 2000.
Reflecting Peugeot’s international expansion, the audience for this car design challenge now extends well beyond Europe with 113 countries represented in 2007, compared to 80 for the first competition.
To accompany the competition, two international partners are working with Peugeot: Xbox 360 and Norev.
The 2008 Peugeot Design Virtual Contest on Second Life
To accompany the 2008 Peugeot Design Contest Peugeot is creating its designer community on Second Life and organising a virtual contest.
On Second Life, all those avatars who are fans of automotive design will very soon be able to meet on Peugeot Island (address of the island: 204,206,23) on which a design area accessible by teleportation is dedicated to them.
This area is represented by 4 spheres and a ring. Each sphere is a specific area made available to the visitors with a media area recounting the previous contests, an exhibition area, a conference room with a giant screen and an area for discussion, on both the virtual and real-world contests, with armchairs in the shape of clouds.
These spheres, all transparency and roundness, highlight the styling and innovative aspect of the place.
The virtual contest, which is the first event in this place dedicated to automotive design, invites all avatars, designers, decorators, artists and stylists to redecorate the 308 RC Z concept car. The aim is to create a new "dress" for it without deforming its body style.
The winner of this contest will be judged on the originality of their creation and its imaginativeness and harmony, and will receive 70,000 Linden Dollars (Second Life virtual currency), while the two runners-up will receive 20,000 and 10,000 Linden Dollars respectively.
To take part in this contest, you must register between 30 April and 12 May 2008 on the www.peugeot-rcz-virtualchallenge.com blog, or directly on Peugeot Island.
The contest starts on 5 May and will close on 4 June 2008; the results will be announced very soon afterwards in the conference room of the design area. The ring surrounding the spherical areas will exhibit, following the prizegiving ceremony, the finest dresses designed for the 308 RC Z. Avatars will then be able to wander through this exhibition.